Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising:

These may be the most offensive Google Ads ever seen. Spotted in two separate incidents next to stories about the Mumbai attacks on the site IBN Live,

This year, several companies launched advertising programs targeted at the millions of users of Limewire and other Gnutella or eD2k based filesharing applications. The boundary between advertisement and plain old spam is completely disappearing, especiall

Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything’s a test in the b

In the video below I walk through all the steps you need for setting up your own Facebook ad campaign.

After getting smashed on the rocks quite a few times, I have learned to use a much more solid approach. Here are a few of the huge weaknesses the were eventually exposed in my old methods:

It’s the fourth quarter of 2008, which means you’re probably preparing your search marketing budget for 2009. We asked a search marketing expert with in-house and agency experience to share advice for creating a budget that will help you optimize doll

YouTube announced that it is adding pay per click ads to search results on their site in the form of sponsored videos. Some see this as a sign of desperation from Google, but we disagree. We think that search ads make a ton of sense for YouTube

Agency.com Sues Rival Over Clients from the Wall Street Journal reports that Agency.com is suing iCrossing for allegedly trying to hire Agency.com employees and

Why not? It's a win win for Google and Us!